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Blu & blue

Blu & Blue is Butter-soft denim clothing, Redefined for Kids. 

Born from a family heritage of designing and manufacturing high quality clothing for over 35 years, our butter-soft denim clothes are ideal for babies and toddlers, tumbling about and exploring the world from the playground to your living room floor. 

Conventional wisdom says that if you love what you do, you will be successful - which is reflected in our quality, design, and the way we make our clothes. At Blu & Blue we are passionate and committed towards lending our fabric and product expertise and sense of style to an innovative, eco-friendly, and sustainable new venture. Our brand stands for quality, design, and the way we make our clothes.

We hand select our fabrics from best mills around the world such as; Japan, Turkey, Italy, Korea, Taiwan, China, Hong Kong, and India.

We have a world-class quality assurance team that ensures each product is 100% safe for kids. All are garments are tested and approved for durability and are free from nickel and any toxins harmful for the babies.

Each garment is passed through needle detector machines to make sure it is free from any irritants for baby’s skin.

We have an eco-friendly production where we heat our water with solar panels to wash our denim fabrics. We believe in sustainability and helping our environment.

Thoughtfully made from start to finish, our elevated styles for infants and toddlers are super soft, tasteful, well made, and most of all a practical expression of contemporary style and quality comfort.

A brilliant concept we've embraced and excited to share with you. We Invite you to discover, a new view of denim.